We as consumers have expectations on how things should work. A microwave should heat up my food. A brake pedal is designed to stop the car. We buy things because they're meant to do something in particular. Manufacturers/service providers thrive in this capitalist market, and owe their existence to generating value through their ability to address a need and fulfill it. Of course there is that delicate balance between money and value, both horizontally and vertically through the supply chain. Doesn't matter if you're a consumer buying from a retailer, or a wholesaler buying from a manufacturer. Spend less, get less. Spend more, get more. Or that's how it's supposed to be.

Technology needs to become more transparent. The last thing anyone in the cube wants to worry about, is a supposed solution that only causes more problems. Sometimes I feel like I'm stuck with 1988-era answers to 2010-era problems.